As online shoppers become overwhelmed with options as they shop, it becomes increasingly important to make the shopping experience as easy and effortless as is possible. If customers are faced with a gruelling or confusing shopping process, they may abandon their carts completely, and write a negative review that can convince other potential buyers to avoid your store.
From a lack of calls-to-action to poor-quality images of products, these ecommerce design mistakes can have severe negative effects on your sales. Most of these mistakes can be avoided with the right amount of planning.
Utilizing Images of Low-Quality
It’s not a good idea to purchase a product that doesn’t make it look good. This is why it’s crucial to use high-quality pictures on your website for e-commerce. Poor quality images can not only turn off customers, but also damage the image of your brand.
There is no Guest Checkout Option
Not offering the option of a guest checkout is a common oversight that can deter potential customers from purchasing items on your website. Many customers are hesitant when asked to sign up for an account, particularly when they have to provide their personal details, such as their email address. Visitors should be able to sign up with their social media accounts instead to make the process easier. This will help ease the privacy concerns of visitors.
Another common error in e-commerce is a messy and unorganized menu structure. It’s important to have a clear plan for how each page of your site will https://positivelyblack.net/reviews/how-data-room-providers-can-help-you-during-all-fundraising-phases/ look so that the navigation is intuitive and easy for customers. Make sure that every page is designed to be organized in accordance with the type of content it holds and make it easy for visitors to locate the products they’re searching for.