eCommerce websites are extremely competitive, and getting the right customers is crucial. If a visitor is required to go through too many steps, or has poor navigation they will leave your site without buying anything. The good news is that these ecommerce design errors are easy to avoid if you have a good plan and knowing how customers will navigate your website.
The use of low-quality images on product pages is one of the most frequently made ecommerce design errors. A poor image can derail the potential of your website’s sales. Hire an experienced photographer to take your product photos. Also, make sure that the images are big enough to show the specifics of your products.
Another mistake that people make is not establishing consistent layouts for pages. Different page layouts can confuse users and make the website look unorganized. It is essential to develop an outline of the design, and ensure that each page follows the same design.
Finally, many people do not bother to include contact information on their online websites. This is a huge mistake that can make the website appear unprofessional, and can cause potential customers not to trust the business. It is crucial to include your contact information easily accessible area on your website so that the customer knows who to contact you should they have any questions.
Avoiding these ecommerce mistakes can result in a better customer experience and higher sales. Following these simple tips will ensure that your e-commerce website is user-friendly and converts visitors into customers.